You’re looking for Reach, Engagement and Sales in all the Wrong Places

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You’re looking for Reach, Engagement and Sales in all the Wrong Places

Read: 5 Website Mistakes Costing You Conversions

It’s understandable that you will first go to social media looking to reach and get your prospects engaged to turn them into customers, after all, social media is the thing to do.

But, are you sure that’s the most effective way to grow your business?

What if I tell you that email can help you reach more of your prospects, get more of them engaged, and convert more of them to actual customers?

I’ve been pushing email over social media for years now, that’s why I loved this infographic from Devesh Khanal and wanted to share it with you.

The reason I like it is because it covers all the stages from reaching your target market to engagement to conversion. Here are some of the most important points:

  • Email average Open Rate is 20.2%, while Facebook Reach is at around 2%
  • Email has 50 to 100 higher click rates than Facebook and Twitter
  • Average CPC (Cost per Click) on Facebook is $0.20 – $0.30, Google ranges from $0.90 – $5.8, while Email has a CPC of $0.02 when you have over 10k subscribers and free under 2k
  • Email converts 40 times higher than Facebook and Twitter combined

Email vs. Social Media: Which Has the Highest Engagement?

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